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Hi I'm Anamika

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I design solutions for complex problems

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I am a full stack designer with over 5 years of experience taming complex digital environments. I work best with products that suffer from too many flows, too many stakeholders, and not enough structure. That level of complexity is where I feel most at home, helping SaaS, AI, and dev founders craft story-driven brands and products.

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I like clarity. I like systems. I like when things make sense.

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full-stack designer

Building 0 to 1 experiences. Turning complex ambiguity into clear, scalable systems.

Here's what I actually do

Basically my excuse to nerd out about systems, pixels, and AI, while pretending it's all very serious professional work.

AI-Enhanced Workflows

Practical AI integration for real workflows. I leverage pattern recognition and automation while keeping human decisions grounded.

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↳ Automated QA • AI Integration • Workflow Optimization

Research & Strategy

Decisions backed by evidence, not gut feelings. I synthesize qualitative and quantitative signals into actionable team strategies.

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↳ Mixed-Methods • User Testing • Data Synthesis

Design Systems & Ops

I make good design repeatable by building scalable token architectures and libraries that quietly save teams thousands of hours.

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↳ Component Libraries • Governance Models • Scalability

UX & Product Design

End-to-end product design. I turn ambiguous problems into clear, structured interfaces, always optimizing for the actual user.

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↳ Interaction Design • Prototyping • Complex Flows

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Selected Case Studies

The problems that I solved, not just designed.

Partnering with founders to engineer product breakthroughs where evidence-based research meets elevated, functional design.

San Francisco, California · 2025–Present

 

Marvalero Inc.

 

Architecting a 0-1 mobile and web ecosystem and launching a premium multi-platform SaaS product.

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✿ As the Lead Product Designer, I architected the 0-1 mobile ecosystem and a scalable design system, driving a 22% conversion lift, 100+ early signups, and 30% faster engineering delivery.

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​​​Keywords: 0-1 Product | Web + Mobile | UX Research | SaaS Architecture | Native app

Hayward, California · Aug 2024 - Dec 2024

 

Shelter Link

 

Architecting a 0-1 native mobile ecosystem designed to bridge the communication gap in emergency housing.

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✿ As the sole UX designer, researcher, and developer, I led end-to-end execution from generative research to live deployment, engineering a dual-sided platform with real-time API sync that eliminates data latency and manual booking friction.

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​​​Keywords: 0-1 Product | UX/UI Design | Front-End Development | Dual-Sided Marketplace | Tech for Good

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The Method to the Mess

Embrace Ambiguity

Chaos is just my favorite starting line. I happily dive headfirst into messy environments and untangle them into clear directions.

Inclusivity Above All

Great research doesn't run on assumptions. I rely on hard evidence to design accessible products that actually work for everyone.

Simplicity is a Superpower

I am fiercely protective of the user's time. I strip away the unnecessary fluff until only the absolute essentials remain.

Systems Over Silos

An interface is useless if it breaks. I build the robust systems that keep both users and stakeholders happy.

About Me.

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why i pivoted

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Why Anamika?

My non-traditional path taught me one golden rule: the best work comes from listening, not assuming.

The "Why?" Machine

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I relentlessly ask “why” to find the root problem, ensuring we build the right thing, not just the first thing.

The Edge-Case Whisperer

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I happily overthink the rare scenarios so the product doesn't break when it goes live.​

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A good time

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Fixing broken flows requires radical honesty, endless sticky notes, and a whole lot of good food.

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👖👔 (i'm standing in a blue shirt and white trouser.)

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Don't just take my word for it!

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A few words from the product managers, developers, and designers I’ve had the joy of building with.

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